menu

15th Nov 2012 | X-Factor

X Factor Social Media Charts: Week 6

Jahmene Douglas is the new favourite to win X Factor but the stats tell a different story.

Social Media Change - Week 6
x factor week 6 social media change
According to the betting Jahmene Douglas is on a roll. He is the newly installed favourite at 13/8 (Boylesports). It’s a slightly peculiar scenario seeing as he’s never topped the YouTube stats with any of his performances and actually lost 317,00 viewers compared to last week.

Social Media Popularity - Week 6
x factor week 6 social media stats
Data taken at 11am on 15 November. YouTube figs. weekly Facebook & Twitter cumulative.

If you were just following social media then James Arthur is the most likely winner at 9/2 with Sportingbet. He topped the YouTube charts last week, with over 600,000 more views that Ella Henderson.

YouTube Top-3 By Market Share
Xfactor leadearboard
With the competition drawing to a close the real interest is in the outright market and the peculiar charge for Jahmene. Apart from Week 5 when he got within a whisker of Ella, he’s been hovering around the 12% market share of YouTube views, which puts him in third position.

The real momentum shift has been between Ella (7/4 Sportingbet) and James Arthur (9/2 Sportingbet). Ella dominating the early weeks but James fighting back in the last three.  It is difficult to call the winner but the betting move for Jahmene looks misguided.

Odds correct at time of publishing: 11:20 15th Nov, 2012 but subject to change