Formed in 1998 Sportingbet has endured a rocky ride to its position of strength today. Sportingbet's presence in the UK started in 2002 with the acquisition of the UK facing internet bookmaker Sporting Odds, re-branded as Sportingbet in 2006. The same year Sportingbet was forced to dispose of its US facing business for $1 as online wagering became illegal in the States. Sportingbet bounced back with it's European facing products and its renaissance was complete when Sportingbetplc was moved into the Main Market on the London Stock Exchange in May 2010.
Cover a huge number of sports and events. Excellent In-Play betting console. Numerous refund specials.
Website homepage is extremely busy with the user overwhelmed by information.