Skybet are an online sportsbook owned by BSkyB. Their first venture into sports betting came from the acquisition of Sports Internet Group in 2000 which comprised of bookmaker Surrey Sports. Re branded as Skybet in 2002, the sportsbook continued it's growth in 2006 with the acquisition of rival bookmakers totalbet and ukbetting.
Tie-ins with parent company BSkyB such as Soccer Saturday's Super 6, a weekly free competition with a £100,000 prize.
The lack of Best Odds Guaranteed render the horse racing product uncompetitive.